In all the noise and stir about the photos there is a little revelation Heather made about being a phone psychic for Miss Cleo. So between 9/11/2001 and October 2002 is when this would fit in the timeline. (October 2002 is when the FTC put the kibosh on that with almost 400 million in fines and retribution repayments on the operating companies.) As for true psychic abilities, some had talent and some didn't but if you knew your Tarot deck and could keep someone on the line for 24 minutes on average you were as good as gold.
Psychic hotlines continue on and that brings me to the next question. Is Lasha a phone psychic?
3:47 in this video. You decide!