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loginAfter some joint digging with Entity AI, it appears that B.C. Tree Fruits Ltd. started operations during the 1950s. Like the previous label shown earlier, this was a company that relied on local farmers to bring their fruit crops in to be sold under the B.C. Tree Fruits Ltd. name.
Amazingly, the company seems to have survived clear up until May of this year. There were a number of determining factors that led to its demise.
The co-ops faced ongoing financial difficulties and "difficult market conditions". The broader industry was impacted by global market competition, rising costs, and poor profit margins.
Extreme weather events in the region, including freezes and heatwaves, led to "extremely low estimated fruit volumes". Significant crop failures, especially among peaches, apricots, and cherries, meant less fruit was available for the co-op to pack and sell.
According to a former board member, B.C. Tree Fruits faced a power struggle for control and had disgruntled members who alleged mismanagement. Some farmers were so frustrated they stopped providing crop estimates and began using private packing houses.
Many cooperatives struggled to adapt to changes in the marketplace and failed to maintain or upgrade aging equipment and facilities.
The B.C. Tree Fruits Cooperative eventually filed for creditor protection to liquidate its assets and manage its debt. In May 2025, the remaining assets were sold off.
