Pittsburgh's own Bill Cullen. @Rikki Gins Help me out Rikki. Was this a lottery of sorts? Not sure how Price is Right worked back then. I didn't know you could send in cards. Maybe I did and forgot.
@ShayP I believe that televised gameshows would accentuate their basic format of contestants playing for prizes by allowing the viewers at home to play along, so to speak, by entering a separate, customized contest within the tv show. This separate, at home contest would be played up during the regular televised quiz show. In this case, viewers were invited to guess the prices for a set amount of items. I'm guessing here, but the closest guessed amount without going over, would win all the prizes listed. If you watch the first part of the following video, you will actually see Bill make mention of the 1958 at home version of the game when he introduces the latest winner. I noticed in the video that the Price Is Right originally had the contestants appear as a panel, and not having them come onto the stage from the audience. Yes, Bill Cullen rules. I have always wanted to meet him but sadly he is one, of many, that got away.