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loginMary Pickford was called "America's Sweetheart" and the "girl with the curls." The silent film star attracted a huge fan base. All of that hair was typical of the "Gibson Girl" archetype that women emulated during the turn of the century.
In August 1918, Pickford's contract expired with Paramount Pictures, she was offered $250,000 to leave the motion picture business by Adolph Zukor who was the founder. She declined, and went to First National Pictures, which agreed to her terms. In 1919, Pickford, along with D.W. Griffith, Charlie Chaplin, and Douglas Fairbanks, formed the independent film production company United Artists.