That's why is not real. Heather was just getting a home built up when she was here and actually mentioned Art just a few times. She has no problem if people start to think that way, as the glasses on her have proved that today. This is just a ploy to build attention to herself as you mentioned, nothing more. Unless your one of her faithful male friends then today was a good day, you twisted bastards.
Fuck Heater Wad.
Stan Lee died.
That's something worth noting.
Frankly, I think she's working up to streaming the show herself.
Might even be using small OTR stations as a base.
Perhaps she sees Vara as someone who could tarnish her image?