I checked talkers. Like all terrestrial radio pretty much, C2C is seeing a railings decline 7.75 million. A few years back it was 9, if I recall.
I get the audience is mostly older and opposed to the idea. But, they should use a deeper bench of guests host. It would help expose the show to newer listeners if they would use some popular podcast host as guests host. Not sure if Noory is still taking a lot of Friday’s off, but that would be a good time. It would also help with getting new guests in the fold.