The same goes for the sponsors names on stadiums and bowls. Ok, the people that run them took money for sponsorship, that doesn't mean the rest of us have to go along and call them by these names.
I don't. It seems like it would be exhausting to keep up with all the changes. Around here we have Giants stadium, A's stadium, the Shark Tank, and Warriors arena. Everyone knows what I mean when I call them that. I couldn't even tell you what the ''official'' names are, they seem to change all the time, but I'd probably remember if I heard them.