Their TV audience was too small and their fan base too cheap poor.
You sure it wasn't more about a sequence of bad luck and bad bounces - not kicking a FG on 4th down then going for it and not picking up the first down, the Aiyuk reception off the defender's facemask, a couple crucial dropped passes - one in the end zone, Purdy's runs for first downs, and the fumble?
Did you think the refs job them?