My kid bought it for me, where can I buy some of my own?
Costco carries it.
This stuff is like crack, I bet they put a cup full 3 grams of sugar in every loaf serving 😁
You actually underestimated it. One slice is a serving, and they have five grams (about one teaspoon) of sugar per slice. That's two teaspoons per sandwich. If there are more than 16 slices per loaf, then it is more than a cup of sugar. They offer a version with only one gram per slice (Powerloaf or something like that), and 5g/slice is about what you get from most commercial breads anyway. They score very well on fiber and protein content.
I bake my own bread and, for most varieties, I don't add any sugar at all. I don't do as well as they do on grains, because I am lazy.
[edit] Based on the information on their packaging, they should be getting 13 slices per loaf, which is somewhat less than one cup of sugar per loaf.