Ohhh that! Fuck sakes this push to remove all the protein from the western diet is both alarming and disgusting! If it didn't have parents! It's not FOOD! I'm double downing on striploins tomorrow just for spite.
I'm the same way, but as someone who is prone to gout, sometimes I want a burger and know it's going to be a bad idea. So the Impossible Whopper or a Beyond Burger is a good substitute.