For the oil sheik who has everything? Who the hell else would buy this stupid thing
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https://www.motorauthority.com/news/1135534_german-tuner-builds-rolls-royce-cullinan-overlander
I have been getting a lot of take offs from a retired LAPD SWAT officer... His SUV's got 2% of my miles on it and he's been methodically replacing everything.
He's got an awning, a top-mounted tent, a rack that holds four of those old military-style gas cans, he added actual rock sliders, etc...
He referred to it as his zombie apocalypse vehicle... He thinks there will be massive societal issues because something has to give.
Plus it's fun... A whole lifestyle/fanboi thing with "overlanding."
As for a Rolls Royce, I certainly wouldn't rely on that to be an SUV, those things are in the shop more than they are on the road nowadays.